Net Success Guide

A decisive Internet marketing tip every marketer should bring into play is just to optimize your website for the search engines.

Now what does this mean?

Most Internet marketers consider optimizing their site in two ways: on page optimization and off page optimization.

Here is a brief overview of both of these ideas in this Internet marketing tip.

On page optimization has to do with the total construction of each web page. This includes information that can be viewed as well as content that cannot be seen by people who view the page.

The main part of on page optimization is to choose one or two keyword phrases you would like to stress on the page. Trying to optimize your page for more than two keyword phrases reduces the effectiveness of your efforts.

You ought to ensure your chosen keyword phrases appear in a number of locations on your HTML web page. This will include using keyword phrases all through the information in your page.

Most people indicate the important locations you should place your keyword phrases include:

- Domain Name
- TITLE tag
- DESCRIPTION meta tag
- KEYWORDS meta tag
- H1, H2, H3 header tags
- Body Text
- Bold/underlined text
- Link Text
- HTML Comments

Your most important keyword phrases should be mentioned several times in the body text of your page. Many people say that your keyword phrases should comprise from 1.5% to 3% or even 5% of the words in your body text. This is intended to help search engines understand the topic of your page.

The other critical part of this Internet marketing tip deals with off page optimization.

Off page optimization includes other pages on your website as well as web pages on external sites.

Through off page optimization we are mostly interested in links to the page we are optimizing. Our wish is to have other pages (on our own site as well as other websites) link to our page (or our website) using one of our significant keyword phrases as their link text. This means that the text of the link pointing to our page will consist of one of our most important keyword phrases.

This is a decisive concept within your own website. For example, you will often see many pages on a site linking back to the main or home “index” page using the link text “Home”. This is not helpful to search engines. You should always link back to your home page using a principle keyword phrase that describes the topic of your total site.

This link text idea is even more important when it comes to links coming from external websites. Getting links from other websites is one of the more time consuming and most important functions most Internet marketers undertake. The consequences of having lots of external links is that important.

Accordingly, how do people go about getting links from external websites?

- Organic links: gratuitous links from other websites recognizing valuable information on your website
- Reciprocal links: exchanging links with other sites
- Article marketing: writing articles with links to your site in the author’s resource box
- Web 2.0 site links: creating content pages on sites like Squidoo with links pointing to your site
- Purchasing links: these are links your buy on highly regarded sites

Links on other sites pointing back to your web site help search engines learn what your website is about. Not only that, but they inform search engines how popular and significant your web site is as viewed by other website owners. It is primarily external links that most help your site improve in the search engine rankings.

I hope this Internet marketing tip has been helpful. After all, the most effective Internet marketing tip is the one you really use to make a difference in your Internet marketing activities and in your results.

Find more Internet marketing tips about niche marketing and traffic building ideas, learn from helpful videos and find productivity products on the author’s websites.

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